ASSESSING THE IMPACT OF FARM RADIO INTERNATIONAL IN THE CASE OF ATOTA RADIO PROGRAM
Ethiopian economy is dependent on agriculture. The sector provides a livelihood for about 85% of Ethiopian population. Communicating information on agriculture innovations to farmers has relied on extension services which limits the number of farmers reached. This study sought to assess Atota agricultural radio program sponsored by Farm Radio International radio broadcasted on Oromia regional state radio. Radio remains the most cost effective means of building awareness, and supporting the adoption of new farming practices by small scale farmers.